Social media, particularly Facebook, has become one of the key tools to selling more products like automobiles. It is an excellent tool for marketing. Nowadays, it is highly unlikely that people will purchase a car without first doing some intensive research. Most research starts with using their smartphone to find information even on Facebook. So, creating Dynamic automotive Facebook ads will give you an edge over your competition.
Of course, other users would use their desktop computers, laptops, tablets, and other devices to look for what they need. So, it is best to start creating car dealership Facebook ads to start generating leads. In 2017, Facebook offered discovery tools for car dealers. They allow people in the auto industry to create dynamic automotive Facebook ads that feature their catalog as well as information on cars including the make, year, and model.
Facebook will then create ads that will target potential audiences or people who will be most interested in the product. These ads will help create leads. They will help present the automobiles in the best light to the target audience. This will help you focus on generating actual sales and not just targeting and collecting leads.
What Can Car Dealership Facebook Ads Do?
You can sell more vehicles when you use dynamic automotive Facebook ads. You will be able to guide potential buyers from consideration to driving off from the car dealership. You can accelerate the buying purchase from creating brand awareness to selling more cars to increase customer visits. People are their real selves on Facebook. It is easier to reach potential shoppers on this platform because Facebook has real users.
By creating automotive Facebook ads, you will be able to promote new products, features, and models. Facebook has massive reach, and it uses data matching to help identify potential customers, drive them to your website, and kick off the purchase process. You can activate the CRM/DMS to create custom messages that respond to customer’s needs and help them through the purchase process.
There are many success stories with dynamic automotive Facebook ads. For instance, DARCARS was able to increase its traffic which resulted in over 45,000 vehicle page views in just three months. Brown Chevy had the same success. When they ran their ads, they were able to generate 12.5 times return on their ad spending.
What Can You Do with Car Dealership Facebook Ads?
Facebook is an excellent platform because of the advertising solutions that it offers. With these solutions, you can meet your goals at the national and local levels. But what can Facebook ads do for your business?
By creating automotive Facebook ads, you can do the following:
- Show the right offers to your target audience
- Automatically promote your products and services to the right individuals
- Set up lead generation ads to generate quality leads and customers
- Make it easy for people to find your dealership and learn about your business
- Sell products to the local community
- Create catalog and list down used vehicles to reach interested buyers
- Reach people who have already expressed interest in your business
- Utilize Facebook videos to display different kinds of cars and offers in a dynamic manner
- Track customer response, online and offline
- Use Facebook canvas interactive ad to show off products
- Use immersive and customizable ads to tell your story
What are the 5 Best Facebook Ads?
Facebook has proven to be a great platform for reaching potential clients. However, reaching clients with the right content can be challenging. Creating automotive Facebook ads can be effective if planned carefully. There are five kinds of ads that will work best for people in the automotive industry:
Dynamic Lead Ads
Lead ads are great for providing a seamless experience to target users and generate low-cost inquiries. They are also great for generating test-drive leads. These ads allow dealers to collect details without needing to leave the site. These forms are pre-filled forms, so people find it easy to fill up the rest. This kind of ad outperforms landing pages. It increases lead volume by 200% while decreasing costs by 50%. This format is great for hand raiser campaigns or test-drive bookings.
Dynamic Automotive Facebook Ads
This is incredibly useful for car dealerships when they want to rid of their inventory quickly. You can quickly showcase your inventory by using your product feed together with Facebook Pixel.
These ads are a great way to tell people more about your story. You can use it to showcase a car or give life to your existing content. It’s a great way to build brand awareness as well as target quality leads.
These ads are built for mobile devices. They allow brands to showcase various products, giving the audience an immersive visual experience. This is a great tool for automotive marketing in order to feature a specific model, a range of cars, or even a simple visual tool of your showroom.
This is the one-on-one approach to marketing where you get to send real-time messages using intelligent Facebook Chatbots. The ability to respond and provide quick access to large information is what sets this apart platform apart from the rest.