If your business is not online, you do not exist. Nowadays, you need an online presence for your business to survive. The eCommerce industry is growing, and there are new channels available for business marketing. One of these channels is Facebook Messenger marketing. This channel joined the scene back in 2016, and since then has grown exponentially, possibly beating email marketing in terms of conversation rate. So, what’s the difference between marketing on Facebook Messenger vs email?
What’s Facebook Messenger Marketing?
Just like with email, Facebook Messenger is an effective marketing tool. It’s a great way to keep in touch with customers and generate leads. There are over 1.3 billion people who use Messenger, and there is a considerable chance that you will find your target market. You just need to find a way to get in touch with them and make a personal connection.
With Messenger marketing, you can send offers, updates, promos, receipts, and more to potential customers. You can even provide customer support. But you can do that with email marketing, right? So, what’s the appeal of Facebook Messenger vs email? Well, the biggest reason why more and more companies are ramping up their messenger campaign is the crazy Facebook Messenger conversion rate. The open rates and click-through rates are through the roof as well. Companies are boasting rates as high as 88%. There are CTRs that go as high as 48%. It’s common nowadays for businesses with thousands of followers.
Facebook messenger differs from email in a way that it is personalized and more conversational in approach. People are more likely to open their Messenger app. They have it installed in their phones for quick and easy access. It is easy to click on your message.
While email marketing is still effective for eCommerce businesses, there is a chance that people will likely ignore them. There is also that chance that your email will just get lost in the shuffle. People receive numerous emails on a daily basis. Marketing emails can get lost or get dumped in the junk mail folder. There are email services, like Gmail, that filter emails and send them into a Promotions tab. People may not likely even see your email.
Facebook Messenger has bots. A bot is basically a collection of digital messages that answer questions automatically. It’s a simple AI program that allows its users to create responses to predictable questions. The user only needs to spend a few minutes to set up the answers. This will save so much valuable time later on.
How to Get the High Facebook Messenger Conversion Rate?
Sure! You’ve probably had excellent email marketing conversion rates, but it’s hard to top the 88% open rate as well as 56% click-through rate of Facebook Messenger. The websites bots are one of the powerful tools of digital marketing. The earlier you learn and use Facebook Messenger marketing, the more you’d likely enjoy its benefits. This is the perfect time because people aren’t experiencing ads blindness or fatigue. People are still likely to view ads on Messenger and even click through them. When companies send messages through Facebook, people are more likely to open your messages. Facebook Messenger can really boast of massive reach, outstanding levels of customer interaction, and excellent AI capabilities.
Facebook Messenger vs Emails: What’s Their CTR difference?
How do you get the high Facebook Messenger conversion rates? How can you use Messenger to get these rates?
First off, you can set up a messaging sequence for potential customers. You can also create a sales funnel that would help bring in sales and leads. You can send people resources and content that they can download. You can even set up automated conversations with messenger users. These bots are fantastic. They can help Facebook marketers reach their target conversion rates and even exceed them. Unlike cold email marketing that people tend to ignore, Facebook Messenger facilitates a warmer and more welcoming interaction between companies and their target customers.
The open rate for emails is about 25% across all industries. It seems good, huh? But if you actually break down the statistics, this open rate isn’t that sweet. The average click-through rate falls to about 4%, and the actual conversion rate is way lower at 1-2%.
Facebook Messenger conversion rate is at least 20%. That number can soar higher when you offer live chat. In fact, the ROI of some businesses with live chat on Facebook Messenger can hit 305%. The numbers are mind-boggling!